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Step-by-step guide to what search engines look for, showing how to redefine a site for maximum visibility. Increase traffic to your Web site dramatically by designing it to trigger the highest possible ranking on the Web's most popular search engines. Softcover.
Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.
Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.
One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.
If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain
Topics covered:
This book is way to outdated to be of any help!Reviewed by Mark A. Spicer, 2005-10-19
This book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!
Recipe to be spammer and unethical SE optimizerReviewed by AD, 2005-01-29
The whole SEO strategy the authors teach is based on doorway pages and hidden links, which are considered UNETHICAL and SPAM by SEO community and Search Engines. Never ever do what they say. Otherwise you will damage your reputition and business.
Great information with valuable resources!Reviewed by Anonymous, 2004-06-27
Another wonderful book on how to maximize your traffic to your
website. It's such a tricky, detailed process, but this book will
help you sort through the bumps along the road! This book is a
definite MUST HAVE for any website designer, newbie to web design
and anyone and everyone who has an online business. Simple, easy to
understand visuals compliment the text, which is written in a very
simplistic manner. This book is wonderful - magnificent -
excellent, and will help you greatly understand the elements of
successful web design. I've used it to consistently update my own
website, at:
http://www.aei.dli.com
If you don't have this book, you're missing out on your
single-most-important investment in your professional life!
What can I sayReviewed by Jerome Hans, 2004-06-08
Yes, it's a good source but it is also missing a great deal of the greatest and latest. Just do a search on the Web and you will see that this book is obsolete.
SEO without Google is OES as in ObSoletE.
Excellent SourceReviewed by Santos J. Jaimes, 2004-05-30
This is a really good for for SEO. Don't listen to that guy saying
that because Google is not in the book, it not good. It is his own
fault not to read this:
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Paperback: 418 pages ; Dimensions (in inches): 1.23 x 9.13 x
8.04
Publisher: Adams Media Corporation; (September 2000)
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The book was published back in 2000, and he read the book in 2004.
Googles was starting to become an eyeopener just then, so blame him
for not researching about the book.
Of course, this book does not tell you everything there is about
SEO, another good source for SEO is
http://www.mikes-marketing-tools.com/search-engine-optimization.html
his ebook
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